As Marketing Coordinator at CannaCraft, I develop graphics from concept to completion as well as create assets for established brands with strict regulatory and branding requirements. My work spans packaging, promotional, and digital campaign design, delivering cohesive, on-brand visuals across a highly regulated industry.

The assignment was to create a poster that exhibits the style and history of a specific font. Students could pick any font og thier choosing from a list, I chose Gotham. Gotham is a font created by the graphic designer Tobias Frere-Jones. The font was designed for GQ Magazine. the concept was to create a modern masculine leaning typeface. Frere-Jones looked at signage of New York particularly Port Authority Bus Terminal. It was cleanly spaced sans serif font that could be easily enlarged without looking distorted.

The objective of this project was to create a informative page about The Legacy Museum: From Enslavement to Incarceration, the institution educates people about enslavement and the recuperations of it in America. The task was to create multiple types of pages that utilize different typographic fundamentals.

MISC

Various Illustrations and motion graphics, showcasing artistic style and capability to create art in Creative Cloud, Procreate, and pencil.

The objective of this project was to create a brand and logo based on an abstract theme such as protection, creativity, or technology. I chose to do creativity, specifically culinary creativity. I created a brand for a food subscription service that specified in South Asian meals.I wanted to convey that this was a delivery service that was specific to Indian culture. A popular method of food delivery is a tiffin box. A tiffin usually is a rounded and tiered box that are popularly used for lunch meals. Households make and pack a meal in the tiffin and during lunchtime a delivery person called a tiffin wala, picks up the tiffin from the house and delivers it to the household member at work.